Testimonials help to build trust, credibility and authenticity. As consumers, we feel more comfortable about making a purchasing decision if we know that others have made that same decision and had a positive result.
What this means to you, is that if you can show prospective buyers and sellers that other customers have had great experiences with you, it will help them across the line in making the decision to choose you!
Having said that, there’s nothing worse than reading testimonials that sound like they’re made up, or are too cliché or too vague. So here are my top 5 key factors for successful testimonials.
1. Use Real People and Real Names
If you have happy past clients (which…